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Kanazawa, Japan — travel photograph, April 2023Culture & etiquette

What Japanese phrases should I learn before visiting Japan?

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If you learn one Japanese word, make it sumimasen: it means excuse me, sorry and thank you for the trouble, and it opens almost every conversation a visitor has. Signs in big-city stations are usually in English too, but spoken English is limited outside hotels and tourist counters, so a few polite set phrases go a long way. Use the polite -masu and desu forms with anyone you don't know; the casual versions are for friends. Japanese has no strong English-style stress, so say each syllable evenly and let a final u fade (desu sounds like "dess").

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Greetings and goodbyes

Konnichiwa is a daytime hello only; it is never used to say goodbye. Sayōnara exists, but it sounds final, like a long parting, and people rarely use it day to day. Friends say jā ne or mata ne, and the polite exit from a shop, office or phone call is shitsurei shimasu.

O-genki desu ka is the textbook "how are you", but it is mostly said to someone you haven't seen for a while, not as a passing greeting. A small bow with hajimemashite is the normal first meeting.

EnglishJapaneseSay it likeWhen to use it
Hello / good afternoonこんにちは (konnichiwa)kon-nee-chee-WAHDaytime greeting on meeting someone; never used to say goodbye.
Good morningおはようございます (ohayō gozaimasu)oh-ha-YOH go-zai-massPolite, until about 10am. Casual with friends: おはよう (ohayō).
Good eveningこんばんは (konbanwa)kom-ban-WAHGreeting after dark; neutral politeness.
How are you?お元気ですか (o-genki desu ka)oh-GEN-kee dess-kaPolite, but mostly for someone you haven't seen in a while.
Nice to meet youはじめまして。よろしくお願いします (hajimemashite. yoroshiku onegaishimasu)ha-jee-meh-MASH-teh. yo-ROSH-koo oh-neh-gai-shee-massPolite set pair on first meeting, usually with a small bow.
Goodbye (final)さようなら (sayōnara)sa-YOH-na-raSounds final, like a long parting; locals rarely use it day to day.
Goodbye (polite, leaving a shop, office or phone call)失礼します (shitsurei shimasu)sheet-SOO-ray shee-massPolite -masu form; literally 'I'll be rude (by leaving)'.
See you / byeじゃあね (jā ne) / またね (mata ne)JAH neh / ma-TAH nehCasual, friends and peers only. Mata ne implies meeting again.
Kanazawa, Japan, April 2023
Kanazawa, Japan, April 2023

Polite essentials

The polite forms end in -masu or desu, and they are the safe default with staff and strangers. Sumimasen does most of the work: it gets a server's attention, lets you squeeze past on a train and apologises for small things.

A flat iie (no) can sound blunt. To turn down a bag or a receipt, people say kekkō desu or daijōbu desu with a small wave of the hand, palm out.

EnglishJapaneseSay it likeWhen to use it
Please (when asking for something)お願いします (onegaishimasu)oh-neh-GAI-shee-massPolite -masu form. Point at an item and say it; works almost everywhere.
... please (give me ...)...をください (... o kudasai)oh koo-DA-saiSlightly more direct than onegaishimasu. Also used with verbs (matte kudasai, 'please wait').
Thank youありがとうございます (arigatō gozaimasu)a-ree-GAH-toh go-zai-massPolite, use with staff and strangers. Casual: ありがとう (arigatō).
Thank you very muchどうもありがとうございます (dōmo arigatō gozaimasu)DOH-moh a-ree-GAH-toh go-zai-massExtra polite. Past form ...gozaimashita thanks for something already done, e.g. leaving.
You're welcomeどういたしまして (dō itashimashite)DOH ee-ta-shee-MASH-tehTextbook reply; in practice people often just smile or say iie (not at all).
Excuse me / sorry / thanks for the troubleすみません (sumimasen)soo-mee-MA-senPolite all-rounder: get a waiter's attention, squeeze past, apologise, thank.
I'm sorry (personal apology)ごめんなさい (gomen nasai)go-MEN na-saiSofter, more personal; sumimasen is the more formal apology.
Yesはい (hai)HAIAlso means 'I'm listening', not always agreement.
Noいいえ (iie)ee-EHSounds blunt; often used to brush off thanks or compliments.
No, thank you結構です (kekkō desu) / 大丈夫です (daijōbu desu)KEK-koh dess / dai-JOH-boo dessPolite refusal, e.g. a bag at the till. Add a small palm-out wave.

Eating and drinking

Staff call out irasshaimase as you walk in; it needs no reply, and a nod is fine. Then they ask nanmei-sama desu ka (how many?): answer futari desu for two, or just hold up two fingers. Call staff over with sumimasen.

Say itadakimasu before the first bite and gochisōsama deshita as you leave; staff notice and appreciate it. At a group drink, wait for kanpai before you sip. Most Japanese food is mild, so the useful question is whether a dish is spicy rather than asking for it without chilli. Many dishes use dashi, a fish stock, so vegetarians should ask specifically. Don't tip: the Japan National Tourism Organization says tipping is not common in restaurants, bars, taxis or hotels.

EnglishJapaneseSay it likeWhen to use it
A table for two (answer to 'How many?')二人です (futari desu)foo-TAH-ree dessStaff ask 何名様ですか (nanmei-sama desu ka?). One person: hitori desu.
The menu, pleaseメニューをお願いします (menyū o onegaishimasu)MEN-yoo oh oh-neh-gai-shee-massPolite. Menyū o kudasai also fine.
This one, pleaseこれをください (kore o kudasai) / これをお願いします (kore o onegaishimasu)KOH-reh oh koo-DA-saiPoint at the menu or plastic food display while saying it.
Is this spicy?これは辛いですか (kore wa karai desu ka)KOH-reh wa ka-RAI dess-kaPolite question. Most Japanese food is mild; check curries, ramen, Korean dishes.
Let's eat / thank you for this food (before eating)いただきます (itadakimasu)ee-ta-da-kee-MASSHumble -masu form, said before the first bite, hands together optional.
Deliciousおいしいです (oishii desu)oy-SHEE dessPolite. After the meal: おいしかったです (oishikatta desu). Casual: oishii!
Cheers!乾杯 (kanpai)KAHN-paiWait for the group toast before drinking.
The bill, pleaseお会計お願いします (okaikei onegaishimasu)oh-KAI-kay oh-neh-gai-shee-massPolite. Often you take the slip to the register by the door.
Thank you for the meal (after eating)ごちそうさまでした (gochisōsama deshita)go-chee-SOH-sa-ma desh-taPolite past form; say to the cook or staff as you leave.
I'm vegetarianベジタリアンです (bejitarian desu)beh-jee-TAH-ree-an dessPolite. Dashi (fish stock) is in many dishes; ask specifically.
I have a ... allergy...アレルギーがあります (... arerugī ga arimasu)a-reh-roo-GEE ga a-ree-massPolite. Name the food first; carry a written card for severe allergies.

Shopping and markets

Bargaining is not done in Japan. The national tourism board notes that most shops won't haggle, so you pay the marked price; flea markets are the occasional exception.

Cards are widely accepted in cities, but Japan still runs on cash in small restaurants, shrines and rural shops. A 現金のみ (genkin nomi) sign means cash only. Transit IC cards such as Suica also pay at convenience stores. Tax-free shopping needs your passport and a spend over 5,000 yen.

EnglishJapaneseSay it likeWhen to use it
How much is this?これはいくらですか (kore wa ikura desu ka)KOH-reh wa ee-KOO-ra dess-kaPolite. Prices are almost always marked anyway.
It's a bit expensiveちょっと高いです (chotto takai desu)CHOT-toh ta-KAI dessPolite, softened way of saying 'too expensive' and declining.
I'll take thisこれにします (kore ni shimasu)KOH-reh nee shee-massPolite -masu form. Kore o onegaishimasu also works.
Can I pay by card?カードでいいですか (kādo de ii desu ka)KAH-doh deh EE dess-kaPolite. A soft 'chotto...' from staff means no.
Do you take credit cards?クレジットカードは使えますか (kurejitto kādo wa tsukaemasu ka)koo-REH-jit-toh KAH-doh wa tsoo-ka-eh-mass-kaPolite; good to ask before ordering at small places.

Getting around

Open with sumimasen before asking a stranger for directions. Station signs in the big cities are in English, but many taxi drivers can't read an address in romaji, so keep your hotel address in Japanese on your phone and show it with kono jūsho made onegaishimasu.

EnglishJapaneseSay it likeWhen to use it
Where is ...?...はどこですか (... wa doko desu ka)wa DOH-koh dess-kaPolite. Start with sumimasen to stop someone.
Where is the toilet?トイレはどこですか (toire wa doko desu ka)TOY-reh wa DOH-koh dess-kaToire is everyday; お手洗い (otearai) is more refined.
Train station駅 (eki)EH-keeEki wa doko desu ka? = Where is the station?
Airport空港 (kūkō)KOO-kohTo a taxi: kūkō made onegaishimasu.
Left / right左 (hidari) / 右 (migi)hee-DA-ree / MEE-geeListen for these in directions you're given.
Straight aheadまっすぐ (massugu)mass-SOO-gooMassugu itte kudasai = please go straight.
To this address, pleaseこの住所までお願いします (kono jūsho made onegaishimasu)KOH-noh JOO-shoh ma-deh oh-neh-gai-shee-massPolite; show the address in Japanese on your phone.
Please stop hereここで止めてください (koko de tomete kudasai)KOH-koh deh toh-MEH-teh koo-DA-saiPolite request to a taxi driver.
Kanazawa, Japan, April 2023
Kanazawa, Japan, April 2023

Numbers 1-10, 100 and 1,000

Prices are said as the number plus en (not "yen"): 500 yen is go-hyaku en. For 4 and 7, say yon and nana; shi (4) sounds like the word for death and is avoided. Large sums are counted in units of 10,000 (man), so 30,000 yen is san-man en.

EnglishJapaneseSay it likeWhen to use it
1一 (ichi)EE-cheeCounting and prices
2二 (ni)NEECounting and prices
3三 (san)SAHNCounting and prices
4四 (yon / shi)YONSay yon; shi sounds like 'death' and is avoided.
5五 (go)GOHCounting and prices
6六 (roku)ROH-kooCounting and prices
7七 (nana / shichi)NA-naNana is more common and easier to hear.
8八 (hachi)HA-cheeCounting and prices
9九 (kyū)KYOOCounting and prices
10十 (jū)JOOCounting and prices
100百 (hyaku)HYAH-koo500 yen = go-hyaku en.
1,000千 (sen)SEN2,000 = ni-sen; 5,000 = go-sen.
10,000一万 (ichi-man)ee-chee-MAHNJapanese counts big sums in units of 10,000 (the 10,000 yen note).
Yen円 (en)ENSaid 'en', not 'yen': sen-en = 1,000 yen.

Help and emergencies

Call 110 for police and 119 for an ambulance or fire; both are free. The tourism board's Japan Visitor Hotline (050-3816-2787) answers in English 24 hours a day and helps with accidents and emergencies, but it does not replace 110 and 119.

EnglishJapaneseSay it likeWhen to use it
Help!助けて (tasukete!)ta-SKEH-tehShout it. Polite version: tasukete kudasai.
Please call the police警察を呼んでください (keisatsu o yonde kudasai)KAY-sa-tsoo oh YON-deh koo-DA-saiPolice emergency number is 110.
Please call an ambulance救急車を呼んでください (kyūkyūsha o yonde kudasai)KYOO-kyoo-sha oh YON-deh koo-DA-saiAmbulance and fire: 119.
Please call a doctor医者を呼んでください (isha o yonde kudasai)EE-sha oh YON-deh koo-DA-saiPolite. Hospital = 病院 (byōin).
I'm lost道に迷いました (michi ni mayoimashita)MEE-chee nee ma-yoy-MASH-taPolite past form, literally 'I lost my way'.
I don't understand分かりません (wakarimasen)wa-ka-ree-MA-senPolite -masu negative.
Do you speak English?英語が話せますか (eigo ga hanasemasu ka)AY-go ga ha-na-seh-MASS-kaPolite. Eigo o hanasemasu ka is also heard.
Please speak slowlyゆっくり話してください (yukkuri hanashite kudasai)YOOK-koo-ree ha-NASH-teh koo-DA-saiPolite request.
Kanazawa, Japan, April 2023
Kanazawa, Japan, April 2023

Etiquette that matters more than words

Bowing is the normal greeting. It runs from a small nod to a deep bend, and nobody expects a visitor to judge the angle perfectly; a slight nod back when someone bows to you is right. Handshakes are uncommon, so wait for one to be offered.

Use -san for other people, never for yourself. Address people by surname plus -san (Tanaka-san). Introducing yourself, say "Smith desu", not "Smith-san desu".

Keep refusals soft. Japanese conversation avoids a flat no. If someone answers your request with chotto... ("it's a little...") and trails off, the answer is no.

For the customs that matter more than any phrase, see what is considered rude in Japan.

Frequently asked questions

How do you say thank you in Japanese?

Arigatō gozaimasu (ah-ree-GAH-toh go-zai-mass) is the polite form to use with staff and strangers. Dōmo arigatō gozaimasu is more polite still, and plain arigatō is for friends. Sumimasen also works as thanks when someone has gone out of their way.

What does sumimasen mean?

It means excuse me, sorry and thank you for the trouble. Visitors use it to call a server, to get past someone on a train, to apologise for small things and to start a question to a stranger.

Do people in Japan speak English?

Station signs in big cities are usually in English, and hotel and tourist-counter staff often speak some, but spoken English is limited elsewhere. Pointing at a menu and saying kore o kudasai (this one, please) works almost everywhere.

Can you bargain in Japan?

No. Most shops don't haggle and you pay the marked price; flea markets are the occasional exception. Saying chotto takai desu (it's a bit expensive) is a polite way to decline, not an opening offer.

Is it rude to say sayonara in Japan?

Not rude, but it sounds final, like a long parting, and people rarely use it day to day. Friends say jā ne or mata ne, and the polite way to leave a shop or office is shitsurei shimasu.

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