Clever TouristsClever Tourists
Home
About us
Destinations & Country Guides
Travel Guides
Recipes
Featured
Photos As Art
Abstract Prints
Locations
Travel Gear
Travel Resources
Favorites
Photo Framer
Explore Photos
Contact
More on Romania: our full Romania travel guide →
What to Buy in a Romanian Supermarket and PiataFood & culture

What is worth buying at a Romanian supermarket or local market, and what are the Christmas and Easter food traditions?

By · Published

Romania is one of the cheapest places in Europe to shop, and the gap between supermarket and market is wide. Kaufland, Carrefour, Mega Image and Profi are the chains; the piata is where produce, cheese and preserves are actually bought. Much of what is distinctive is preserved in jars, which makes it unexpectedly good for a suitcase.

Plan your stay in Bucharest
Search on

Zacusca, and the jarred shelf

Zacuscă is a roasted vegetable spread of aubergine and red pepper, cooked down for hours and jarred. It is eaten on bread and it is the single best thing to bring home: cheap, sealed, and impossible to find made properly abroad.

Murături are pickled vegetables, usually cucumbers, cauliflower and peppers together, and varză murată is whole fermented cabbage, sold in bags and used for sarmale.

Dulceață is a thick fruit preserve, made from everything from figs to green walnuts. The walnut version is the one to look for.

Bucharest, Romania, November 2022
Bucharest, Romania, November 2022

Cheese, polenta and the everyday diet

Telemea is the brined cheese, similar to feta but saltier, sold by weight at the market and in packs in supermarkets. Cașcaval is the yellow semi-hard cheese, smoked or plain.

Mămăligă is polenta, made from cornmeal, and the cornmeal itself (mălai) is worth buying.

Mici are the small grilled sausages, sold raw in supermarkets to cook at home. They are the standard Romanian barbecue item and the supermarket version is legitimate.

Cozonac is the sweet bread for Easter and Christmas, and pască is the Easter cheese bread.

December is about pork

The Christmas season here centres on pork, prepared at home in a tradition that many families still follow. The supermarket shelves respond with everything needed for sausages, pâté and preserved pork.

Sarmale — cabbage rolls with pork and rice — are the Christmas and Easter dish, and the ingredients are grouped together on the shelf in December.

Spring brings mărțișor and the first wild greens, and Easter brings lamb and drob (a lamb offal loaf).

Bucharest, Romania, November 2022
Bucharest, Romania, November 2022

Drink and practical notes

Țuică and palincă are plum brandies, often homemade and often very strong. Commercially bottled versions are fine and travel well.

Vin fiert is mulled wine, sold at winter markets, and the wine itself is inexpensive and improving.

Cards are widely accepted in supermarkets and increasingly in smaller shops, but markets and rural shops are cash.

Supermarkets are open long hours including weekends; small town shops keep shorter hours and often close on Sundays.

Our Central Europe guide covers where to go in the region, and the Transfăgărășan road guide covers the drive.

Frequently asked questions

What is zacuscă?

A roasted aubergine and red pepper spread, cooked down and jarred, eaten on bread. It is the most useful food souvenir from Romania because it is cheap, sealed and travels well.

What are mici?

Small grilled minced-meat sausages, sold raw in supermarkets to cook at home. They are the standard Romanian barbecue food.

What do Romanians eat at Christmas?

Pork in various forms and sarmale, cabbage rolls with pork and rice. The supermarket shelves in December are organised around it.

Is Romania cheap for groceries?

Yes, among the cheapest in the EU, especially for produce, cheese and preserved goods bought at a market rather than a supermarket.

Free travel tips

Going to Romania?

Get our new Romania guides and practical tips by email: where to stay, what to eat, what things cost and the rules that catch travelers out.

Free. No spam, only new guides and tips.

Compare Car Rentals in Romania

Localrent Verified

Search verified local fleets with low security deposits and exact model delivery on Localrent.

Get the best deals on a stay in Romania — compare on Booking.com.

Featured Destination Guides

Central Europe
Central Europe
Central Europe: spires, thermal springs, and painted facades
Deva, Romania
Deva, Romania
Deva Travel Guide: The Fortress Above the Mureș
Sibiu, Romania
Sibiu, Romania
Sibiu Travel Guide: Transylvania's Fairy-Tale Medieval Old Town
Oradea, Romania
Oradea, Romania
Oradea Travel Guide: Art Nouveau Palaces & a Moon-Phase Church
Browse all destinations

Popular Travel Planning & Etiquette Guides

Culture & etiquetteWhat Is the Dress Code at Temples and Shrines in Japan and South Korea? →Money & paymentsWhat's the Tipping Etiquette in Croatia, Montenegro, and Albania? →Culture & etiquetteWhat Should I Wear to Visit a Mosque in Morocco? →Money & paymentsHow Much Should I Tip in Bali and Indonesia? →Money & paymentsWhat's the Tipping Etiquette in Morocco? →Visa & entryDo I Need a Visa to Visit Bali or Indonesia? →

More travel resources

When is the best time to visit Romania?How much are Bran Castle tickets, when is it open, and how do you get there from Brașov without a tour?How do you get from Bucharest to Brașov?How much are tickets to Corvin Castle in Hunedoara, what are the opening hours, and how do you get there from Deva?What are the best day trips from Bucharest?Do I Need a Visa to Visit Romania?What are the ticket prices and opening hours for Peleș Castle in Sinaia, and which days is it closed?Do you need a rovinieta to drive in Romania?How much are Salina Turda tickets, what are the opening hours, and how cold is it underground?Do you tip in Romania, how much is expected, and what is bacsis?What Food Should You Buy at Japanese Convenience Stores (Konbini)?How much does real Kobe beef cost in Kobe, is lunch cheaper, and how far ahead should you book?

Browse all 559 travel resources →