Food & cultureBy Clever Tourists · Published
Spain is the easiest country on this list to shop well in cheaply, and the easiest to shop badly in. Mercadona is the biggest chain and the one locals actually use; Carrefour, Lidl, Dia and Eroski fill in the gaps, and every town of any size has a mercado with stalls rather than aisles. The staples — olive oil, tinned fish, paprika, ham — are genuinely better here than the exported versions, and they are the reason to shop rather than eat out every meal.
Pimentón is smoked paprika, and the good stuff comes from La Vera, where it is dried over oak fires. It is a protected designation, so the tin will say so. Sweet (dulce), bittersweet (agridulce) and hot (picante) are different products, not strengths of the same one.
Aceite de oliva virgen extra is the everyday cooking oil here, sold in large tins and bottles for less than the small imported bottles cost elsewhere. Buy a mid-range Andalusian or Catalan oil for cooking and a small bottle of a single-estate oil for finishing.
Tinned fish is the great Spanish supermarket category. Bonito del norte (white tuna) in olive oil, mussels in escabeche, and small fried fish are all preserved to a standard that makes the tinned tuna at home look like a different food.
Azafrán from La Mancha is real saffron, sold in small sealed packets. It is expensive everywhere, but what is sold as saffron in most countries is often not.

Jamón comes in a wide range: serrano is the everyday cured ham, ibérico is the acorn-fed one and costs several times more. Sliced packets are fine and much easier to travel with than a whole leg.
Tortilla is sold ready-made in supermarkets, chilled, in wedges. It is a legitimate shortcut for a picnic and better than it sounds.
Pimientos del piquillo are small roasted red peppers, sold in jars, and they are one of the most useful things in a Spanish kitchen.
Membrillo is a firm quince paste eaten with cheese, and turrón is the almond nougat that appears every Christmas alongside polvorones.
Vermut is having a moment in Spain and supermarket brands are perfectly drinkable.
Large supermarkets close on Sundays in most of Spain. Mercadona closes every Sunday. Small convenience shops, petrol stations and some regional chains stay open, and in big cities and tourist areas you will find something, but do not assume it.
The midday closing still survives in smaller towns, where shops shut for lunch and reopen in the evening.
Markets run in the morning and are usually finished by early afternoon. Go before noon for the best produce and the least queue.

Winter is citrus — oranges, mandarins and lemons — which is why naranja juice is cheap and good in January.
Spring brings artichokes, broad beans and strawberries.
Summer is tomatoes, peaches, melon, and everything that goes on a grill.
Autumn is mushrooms, chestnuts and game.
Spanish eating hours run late, and the biggest supermarket meal of the day is lunch rather than dinner — see our coperto and cover charge guide for how restaurant charges work in the region.
Most large ones are not. Mercadona closes every Sunday, and small convenience shops, petrol stations and some regional chains are the exceptions.
Smoked pimentón from La Vera, tinned bonito del norte, La Mancha saffron and a good olive oil. All are sealed, light and markedly better than the exported versions.
Mercadona is generally competitive on own-brand staples and is the chain most locals use, while Carrefour and Lidl are stronger on international goods and promotions.
Serrano is the everyday cured ham from white pigs. Ibérico comes from Iberian pigs, often acorn-fed, and costs several times more.
Get our new Spain guides and practical tips by email: where to stay, what to eat, what things cost and the rules that catch travelers out.
Free. No spam, only new guides and tips.
Search verified local fleets with low security deposits and exact model delivery on Localrent.
Get the best deals on Spain hotels on Booking.com before prices climb.