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What to Buy at a New Zealand SupermarketFood & culture

What should you buy at a New Zealand supermarket, and how do you tell real manuka honey from the rest?

By · Published

New Zealand has three supermarket groups: Woolworths (the chain formerly branded Countdown), Foodstuffs with New World and Pak'nSave, and the small Four Square shops in country towns. Pak'nSave is the cheapest, New World is the nicest, and the product that needs a page of explanation before you buy it is honey.

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Manuka honey: read the label properly

Manuka honey is graded by a laboratory measure of its antibacterial activity, and the two scales you will see are MGO and UMF.

MGO is the concentration of methylglyoxal in mg/kg. UMF is a separate grading where 5+ is the entry level and 15+ and above is where the price climbs steeply.

Ordinary supermarket honey labelled just manuka, with no MGO or UMF number, is not the same product — it may contain very little manuka nectar.

If you want the real thing, look for an MGO or UMF number on the jar, and expect to pay accordingly. Buying from a supermarket is fine; buying from the airport is not necessary.

Christchurch, New Zealand, March 2023
Christchurch, New Zealand, March 2023

The spreads and the sweet shelf

Marmite here is a different product from the British one: darker, thicker, and a genuine national argument. It is made from a different base and cannot be substituted.

Hokey pokey is vanilla ice cream with honeycomb toffee, and it is the flavour to try.

Pavlova is the meringue dessert, and the topping is cream and kiwifruit or berries.

L&P is the lemon soft drink, and Whitaker's is the chocolate.

Fruit and the feijoa problem

Kiwifruit is the export crop, and Zespri Gold is sweeter and yellower than the green kind.

Feijoa is the one to know about: a green fruit with a perfumed, almost minty flavour, in season for a few weeks in autumn. It is barely exported because it does not keep, so a trip in autumn is the only way to try it properly.

Passionfruit and avocado are cheap in season and good.

The seasons run opposite to Europe and North America, so December is summer.

Christchurch, New Zealand, February 2023
Christchurch, New Zealand, February 2023

Practical notes

Countdown is now Woolworths. The rebrand started in 2023 and has been rolling through the store network since, so older maps and signage may still say Countdown.

Pak'nSave is the budget option and bags your own groceries; New World is more expensive and more comfortable.

Alcohol is sold in supermarkets and in dedicated bottle stores.

Our New Zealand guides cover the driving rules and the South Island routes.

Frequently asked questions

What is the difference between MGO and UMF on manuka honey?

MGO is the measured concentration of methylglyoxal. UMF is a separate grading scale where 5+ is the entry level and higher numbers mean more activity. Honey with neither number may contain little manuka.

Is Countdown still called Countdown in New Zealand?

No. The chain is rebranding to Woolworths, a process that started in 2023 and has been rolling out across stores since.

What is a feijoa and when is it in season?

A green fruit with a perfumed, slightly minty flavour, in season for a few weeks in autumn. It is rarely exported because it does not keep.

Is New Zealand Marmite the same as British Marmite?

No. It is a different product with a different base, darker and thicker, and the two are not interchangeable.

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