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More on England: our full England travel guide →
What to Buy at an English SupermarketFood & culture

What is worth buying at an English supermarket, and which British foods are genuinely good rather than novelty?

By · Published

England has the most developed supermarket culture on this list. Tesco, Sainsbury's, Asda and Morrisons are the big four, Aldi and Lidl undercut them, and Waitrose and M&S Food sit at the top. The useful distinction for a visitor is between the shelves that are genuinely good — cheese, tea, bakery, ready meals — and the ones that are purely nostalgic.

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What is actually good

Cheddar is the test case. Supermarket own-brand mature cheddar is fine; a named farmhouse cheddar is a different product entirely, crumbly and sharp. Buy the latter.

Tea is the national drink and supermarket own-brand is weaker than the named blends. Yorkshire Tea and PG Tips are the standard, and loose leaf is better than bags.

Clotted cream is the thick cultured cream for scones, sold in tubs in the chilled aisle, and it is not substitutable with whipped cream.

Bread and the in-store bakery are better than the packaged loaves, and the bakery counter is where the good stuff is.

London, England, November 2023
London, England, November 2023

The meal deal, and how to use it

The meal deal is a sandwich, a snack and a drink for a fixed price, offered by Tesco, Sainsbury's, Boots and others. It is not gourmet and it is excellent value for a train journey.

The range qualifies differently — premium sandwiches usually sit outside the deal — so check the label before assuming.

This is the single most useful thing to know about eating cheaply on the move in England.

The things that are acquired tastes

Marmite is the yeast extract spread, and like Vegemite the correct amount is very thin on buttered toast.

Black pudding is a blood sausage, sliced and fried, and it is a breakfast item rather than a novelty.

Pork pie is eaten cold, and Scotch egg is a hard-boiled egg wrapped in sausage meat and breaded.

HP Sauce and Branston pickle are the two condiments that appear on every pub table, and both are worth a bottle.

London, England, November 2023
London, England, November 2023

Hours, bags and seasons

Sunday trading is restricted: large stores can open for only six hours, and small shops are unrestricted. Do not plan a big shop for Sunday evening.

Carrier bags are charged — typically 10p or more — and the charge applies to reusable bags too in most chains.

Christmas brings mince pies, Christmas pudding and a shelf of party food that starts in autumn.

Asparagus in late spring and strawberries in early summer are the two seasons worth timing; both are noticeably better in their window.

Frequently asked questions

What is a meal deal in England?

A sandwich or salad, a snack and a drink for a fixed price, offered by Tesco, Sainsbury's and Boots. It is the cheapest way to eat on a train journey.

What food should you bring back from England?

Good tea, HP Sauce, Branston pickle and named farmhouse cheddar. Clotted cream and pork pies do not travel.

Are English supermarkets open on Sundays?

Large stores can open for only six hours on Sundays. Small convenience shops have no such restriction.

When is English asparagus season?

Roughly late April to June. English strawberries peak in early summer.

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